| ‘OutReach’
2015
The 2015 OutReach Seminar
is scheduled to take place on Monday 07 December
2015 in Jakarta, Indonesia in partnership with the
2015 Asian High Security Printing Conference.
The OutReach Seminar focuses
on the subject of Banknote Design and Perception
Science.
| Seminar
Objectives Include: |
| » |
To
create awareness on the subject of Perception
Science. |
| » |
To
introduce the key theories, concepts and techniques
use in Perception Science. |
| » |
To
demonstrate and illustrate the benefits central
banks and designers can derive from Perception
Science. |
| » |
To
present case studies and examples showing
how Perception Science has had a positive
and valuable impact on banknote design. |
| » |
To
present and explain the key vocabulary used
in the domain of Perception Science. |
| » |
To
present strategies, techniques and roadmaps
that central banks and designers can use to
develop and execute their own perception studies. |
| » |
To
present the key parameters, rules and caveats
applicable in the domain of Perception Science
and associated studies. |
| » |
To
provide practical tips and advice to ensure
a successful and productive perception study.
|
Seminar Leader: Professor Jane E. Raymond
 |
|
Professor
Jane E. Raymond holds the Chair of Visual
Cognition at the School of Psychology, University
of Birmingham, UK and is CEO of Secure Perception
Research, Ltd. She has been actively engaged
in basic and applied research in Experimental
Psychology and Cognitive Neuroscience for
nearly 30 years and has specific expertise
in human perception, selective attention and
emotional response. |
Jane is perhaps best known in
academic circles for her discovery of the “attentional
blink”, a brief lapse of visual consciousness
that can be provoked by selective attention. She
has published over 100 scientific peer-reviewed
articles, has had extensive editorial experience
in her field’s top-flight scientific journals,
and serves on a major UK Research Council grant
review panel.
In addition to her internationally
recognised basic research on human brain function,
Jane also pursues an active program of applied
research that innovatively links cognitive neuroscience
to consumer behaviour and marketing. Points of
keen interest are how attention and memory contribute
to the emotional and evaluative responses that
determine the perception of value, genuineness,
and liking of products and communications. Jane
uses a range of techniques in her research including
verbal report, response time, eye movement analysis,
EEG, and fMRI. Her research has been funded by
the UK Research Councils (BBSRC, ESRC) and by
numerous contracts and awards from the public
and private sector. She received the prestigious
WPP/GoogleMarketing Research Award in 2010 for
her work on attention to advertisement on web
pages.
| Seminar
Programme: |
Morning
Session:
An Introduction to Perception Science:
Prof. Jane Raymond, IBDA |
| » |
What
is Perception Science all about? |
| » |
How
does the human brain and sensors capture and
process information? |
| » |
Colour,
geometry and touch - the fundamentals
for banknotes |
| » |
Why
is Perception Science an important part of
decision-making? |
| » |
How
can banknote design/content have an impact
on perception? |
Afternoon Session:
Perception of Banknote Content and
Public Education: IBDA Partners |
| » |
Perception
of substrates and embedded features (2 x IBDA
Partners) |
| » |
Perception
of printed features (1 x IBDA Partner) |
| » |
Perception
of latest Level 1 features (1 x IBDA Partner) |
| » |
The
importance of education in the perception
process (1 x IBDA Partner) |
| Seminar
Date: 07 December 2015 |
| Seminar
Duration: |
1 day (7 hours) |
| Seminar
Language: |
English |
| Seminar
Capacity: |
40 people
max. |
| Seminar
Organiser: |
International
Banknote Designers Association (IBDA) |
On-line
Seminar Registration for the High Security
Printing Asia 2015 |
|
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